Maximize Trade Promotion ROI With Precision Execution
Plan, Execute, and Measure Trade Promotions That Drive Real Results
Promotion Planning Dashboard
Strategic promotion planning with forecasting and budget optimization
Budget Allocation by Channel
Planning Status
Forecast vs Actual Lift
Promotion Plans
8 records| Plan ID↑ | Name↕ | Channel↕ | Budget↕ | Forecast Lift↕ | Start Date↕ | Status↕ |
|---|---|---|---|---|---|---|
| PP-2001 | Holiday Season Campaign | Retail | $3.2M | 22.5% | 2025-11-01 | Approved |
| PP-2002 | Spring Wholesale Push | Wholesale | $1.8M | 16.3% | 2025-03-15 | Approved |
| PP-2003 | Online Flash Sale Q3 | Online | $920K | 28.1% | 2025-07-01 | In Review |
| PP-2004 | Distributor Loyalty Program | Distributor | $2.4M | 14.7% | 2025-04-01 | Approved |
| PP-2005 | Back-to-School Retail | Retail | $1.5M | 19.8% | 2025-08-01 | Draft |
| PP-2006 | Year-End Clearance | Wholesale | $2.1M | 31.2% | 2025-12-01 | In Review |
| PP-2007 | Summer Digital Blitz | Online | $780K | 24.6% | 2025-06-15 | Approved |
| PP-2008 | New Market Entry | Distributor | $3.8M | 12.4% | 2025-09-01 | Rejected |
Trade spend is your biggest blind spot
Trade promotions represent one of the largest line items in many organizations' budgets, yet most lack the tools to measure effectiveness. Disconnected planning, poor execution tracking, and limited post-event analysis lead to wasted spend and missed opportunities.
One platform. Smarter trade spend.
Every promotion capability. One unified platform.
IMA360 connects the entire trade promotion lifecycle — from planning and budgeting to execution, deduction management, and performance analysis — giving teams the tools to spend smarter and measure what works.
Promotion Planning
Design and plan trade promotions with budgeting, forecasting, and approval workflows.
Execution Tracking
Monitor promotion execution in real time with compliance tracking and performance alerts.
Deduction Management
Automate deduction matching, validation, and resolution to reduce write-offs and disputes.
Post-Event Analysis
Measure promotion ROI with detailed analytics on lift, incremental volume, and margin impact.
Enterprise Trade Promotion Management for CPG and Distribution
IMA360's trade promotion management platform gives consumer goods and distribution companies the visibility and control they need to optimize trade spend. By connecting planning, execution, and analysis in a single platform, teams can make data-driven decisions about where to invest for maximum impact.
Request a DemoBudget Management
Allocate, track, and control trade spend across programs and accounts.
Promotion Calendars
Visual planning tools for managing overlapping promotions and events.
Real-Time Tracking
Monitor in-store execution and compliance as promotions run.
Deduction Automation
Match and validate deductions against planned promotions automatically.
Lift Analysis
Measure incremental volume, revenue, and margin generated by each promotion.
Continuous Improvement
Use historical performance data to optimize future promotion design.
Frequently asked questions
What types of trade promotions can IMA360 manage?
IMA360 supports all common trade promotion types including off-invoice discounts, bill-backs, scan-backs, lump-sum payments, volume incentives, display allowances, and co-op marketing programs. Each program type has configurable rules, budgets, and tracking.
How does IMA360 handle trade promotion deductions?
IMA360 automatically matches deductions against planned promotions using configurable matching rules. Valid deductions are processed automatically, while unmatched or disputed deductions are routed through structured resolution workflows — reducing write-offs and manual processing.
Can IMA360 measure the ROI of individual promotions?
Yes. IMA360 provides post-event analysis that measures incremental volume, revenue lift, margin impact, and cost-per-incremental-unit for each promotion. These insights help teams identify which promotions drive real results and optimize future spend.
Does IMA360 support promotion planning and budgeting?
Yes. IMA360 provides promotion planning tools with budget allocation, forecasting, and calendar management. Teams can plan promotions against budgets, model expected outcomes, and track actual versus planned performance throughout the execution cycle.
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