See the Full Picture of Your Revenue Performance
Real-Time Analytics and Insights for Data-Driven Pricing Decisions
Gross-to-Net Dashboard
Complete gross-to-net waterfall analysis and revenue reconciliation
Deduction Waterfall
Deductions by Type
GTN Ratio Trend
Revenue Reconciliation
6 records| Period↑ | Gross Revenue↕ | Rebates↕ | Discounts↕ | Chargebacks↕ | Returns↕ | Net Revenue↕ |
|---|---|---|---|---|---|---|
| April | $20.6M | $1.4M | $1.0M | $850K | $620K | $16.7M |
| February | $18.4M | $1.2M | $920K | $760K | $540K | $15.0M |
| January | $19.8M | $1.3M | $980K | $810K | $590K | $16.1M |
| June | $22.4M | $1.5M | $1.1M | $880K | $720K | $18.2M |
| March | $21.2M | $1.5M | $1.1M | $880K | $650K | $17.1M |
| May | $22.1M | $1.6M | $1.1M | $920K | $680K | $17.8M |
You can't optimize what you can't see
Most organizations lack visibility into where margin is being created or eroded. Disconnected reporting tools, delayed data, and surface-level metrics make it impossible to understand the true profitability of customers, products, and deals.
One platform. Total margin visibility.
Every analytics capability. One unified platform.
IMA360 delivers real-time profitability analytics that connect pricing decisions to financial outcomes — giving teams the visibility they need to protect margins, optimize programs, and drive profitable growth.
Price Waterfall Analysis
Visualize margin erosion from list price to pocket price with detailed waterfall breakdowns.
Margin Analytics
Analyze profitability by customer, product, region, and channel with real-time dashboards.
Revenue Intelligence
Surface actionable insights from pricing, rebate, and contract data to inform strategy.
Executive Dashboards
Custom dashboards for leadership with KPIs, trends, and drill-down capability.
Enterprise Analytics for Pricing and Revenue Teams
IMA360's analytics suite provides the depth and breadth of insight that pricing and revenue leaders need to make confident decisions. From granular waterfall analysis to executive-level KPI dashboards, every metric is connected to the transactional data driving your business.
Request a DemoPrice Waterfall
Trace every element from list price to pocket margin with full transparency.
Customer Profitability
Understand true profitability at the customer and deal level.
Program ROI
Measure the financial impact of rebates, promotions, and incentive programs.
Trend Analysis
Identify pricing trends, anomalies, and optimization opportunities over time.
Self-Service Reporting
Configurable dashboards and reports without IT dependency.
Real-Time Data
Analytics powered by live transactional data, not batch reports.
Frequently asked questions
What is a price waterfall and why does it matter?
A price waterfall shows every step from list price to pocket price — including discounts, rebates, freight allowances, payment terms, and other adjustments. It reveals where margin is being eroded at each stage, helping teams identify leakage and optimize profitability.
Can IMA360 show profitability at the customer or deal level?
Yes. IMA360 calculates true profitability at the transaction, customer, product, and deal level by incorporating all cost-to-serve elements — including rebates, discounts, freight, payment terms, and other deductions. This gives teams visibility into which customers and deals are truly profitable.
How is IMA360 analytics different from our BI tools?
Traditional BI tools report on historical data. IMA360's analytics are embedded directly in pricing and revenue workflows — providing real-time visibility into margins, program performance, and pricing effectiveness as transactions happen. It's operational intelligence, not just reporting.
Can executives get a high-level view of pricing performance?
Yes. IMA360 provides configurable executive dashboards with KPIs like margin trends, pricing compliance rates, rebate liabilities, and program ROI. Dashboards support drill-down from summary metrics to individual transactions.
Ready to take control of your revenue?
See how IMA360 simplifies pricing, rebate, and contract management across your organization.