Control Pricing, Promotions, and Margin in Competitive Markets
Enterprise software designed to govern pricing, trade promotions, rebates, and profitability for food and beverage companies operating across highly competitive, cost-volatile channels.
Commodity volatility and promotion pressure are squeezing margins
Food and beverage organizations face constant pricing pressure from commodity volatility, retailer negotiations, and frequent promotions. Trade promotions and rebates — major budget items — are often managed through disconnected spreadsheets and tools.
One platform to govern pricing and commercial execution.
IMA360 centralizes pricing rules, trade promotions, rebates, and profitability analytics — replacing spreadsheet-driven workflows with automated processes for consistent execution across customers and channels.
Purpose-built for food & beverage
IMA360 delivers solutions designed for the cost-volatile, promotion-driven world of food and beverage.
Built for cost-volatile, promotion-driven markets
IMA360 provides control and transparency for food and beverage companies managing pricing and trade spend at scale.
Cost-Driven Pricing
Manage frequent price changes driven by commodity and cost volatility.
Promotion Execution
Plan and execute trade promotions with controlled funding and approvals.
Rebate Automation
Automate rebates and incentive programs tied to volume and performance.
Promotion ROI
Provide visibility into promotion spend and ROI.
Profitability Analytics
Analyze margin and profitability by product, customer, and channel.
Forecasting & Modeling
Enable forecasting and scenario modeling for pricing and promotions.
Audit & Transparency
Maintain audit trails and execution transparency.
Process Automation
Reduce reliance on spreadsheets and manual reconciliation.
Control over pricing, promotions, and profitability
With governed execution and real-time visibility, food and beverage companies gain measurable control over their most important margin drivers.
Margin Protection
Improved margin protection during cost volatility.
Reduced Overspend
Reduced trade promotion overspend through governed processes.
Promotion Visibility
Better visibility into promotion effectiveness and ROI.
Faster Response
Faster response to market and retailer changes.
Profitability Confidence
Greater confidence in profitability reporting.
Why IMA360 for food & beverage
IMA360 is purpose-built for industries where commodity volatility, trade promotion spend, and retailer relationships define profitability.
Request a DemoPromotion-Ready
Fullpromotion lifecycleBuilt for organizations where trade promotions and deductions are the largest controllable cost categories.
Cost-Volatility Ready
Real-timecost-driven updatesDesigned for markets where commodity costs drive frequent pricing changes across product portfolios.
ERP-Agnostic
100%system-agnosticWorks with SAP, Oracle, and other enterprise systems — connecting to your existing infrastructure.
Rapid Deployment
8-12weeks to go liveCloud-based platform delivering value in weeks, aligned with your planning cycles.
Ready to take control of pricing and trade spend?
See how IMA360 helps food and beverage companies centralize pricing, optimize promotions, and protect margins across every channel.
Frequently asked questions
How does IMA360 help manage trade promotion spend?
IMA360 provides end-to-end trade promotion management — from planning and budget allocation through execution, deduction matching, and post-event analysis. The platform enforces spending limits and approval workflows while tracking actual vs. planned spend in real time.
Can IMA360 handle commodity-driven pricing changes?
Yes. IMA360 supports cost-driven pricing updates that can be modeled, approved, and published across all customer and channel price lists simultaneously. When commodity costs change, teams can simulate margin impact before committing to new prices.
How does IMA360 match deductions to planned promotions?
IMA360 automatically matches incoming deductions against planned promotions using configurable matching rules. Valid deductions are processed automatically, while unmatched or disputed deductions are routed through structured resolution workflows — reducing write-offs.
Can we track profitability by product and customer?
Yes. IMA360 calculates true profitability at the product, customer, and deal level — incorporating all cost-to-serve elements including trade spend, rebates, freight, and deductions. This visibility helps teams identify which products and customers are truly profitable.